Whistleblowers: Dangerous Pursuit for Profits at the Expense of Patients’ Lives

Whistleblowers: Dangerous Pursuit for Profits at the Expense of Patients’ Lives

Sat, 12 Mar 2005

Several prescription drug sales reps have come out of the shadows. They’re blowing the whistle on the pharmaceutical industry’s corrupt practices’ sales reps view doctors’ offices as the trenches.

Pfizer drug rep, Jamie Reidy, has written a book’ “Hard sell–The evolution of a Viagra salesman” and Kathleen Slattery-Moschkau, a Johnson & Johnson /Bristol-Myers Squibb rep wrote and directed a satirical movie – “Side Effects

Hard Sell: The Evolution of a Viagra Salesman by Jamie Reidy

Editorial Reviews:

Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he “carried the bag” for Pfizer during the drug giant’s Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep.

Product Description:

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He’s the guy who’s been there, done that, and walked away with the insider stories. You’ll find yourself rooting for Reidy and at the same time, you’ll be shocked by the realities of the world that paid his salary. Hard Sell is a witty expose of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors’ offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices. Hard Sell will be an easy sale this season.

“Side Effects,” The Movie – A Satirical Look at the Pharmaceutical Industry– an independent feature film written and directed by Kathleen Slattery-Moschkau. The film is a satirical look at the pharmaceutical industry. This story is actually kathleen’s story.

For 10 years, she worked directly for the big drug companies.

Kathleen says she experienced the comical marketing tactics of the industry as well as the dangerous pursuit for profits that can come at the expense of patients’ lives. Kathleen felt compelled to leave the industry and write the story.

This film was not intended to target any one company, but an industry as a whole.

The world premiere of Side Effects will be at the prestigous Cinequest Film Festival in San Jose, California. The screening dates for Side Effects are Saturday, March 12th at 7:00pm and Sunday, March 13th at 12:15pm.

When an industry’s business conduct is the butt of satire, that industry is in trouble!

Contact: Vera Hassner Sharav
212-595-8974